Our Head of School, Adam Tilove, was interviewed on the L’Chaim radio show on WCAP 980, the ‘Voice of the Merrimack Valley’ in Worcester, Massachusetts. He explained the thinking behind our “Too Jewish” campaign, as well as the reasons for our eye-catching public billboard on I-95N. The ensuing conversation with the host enabled Adam to […]
On Thursday, October 29th, Buddy Cianci interviewed our Head of School Adam Tilove on his WPRO radio show about the school’s new billboard and campaign. If you missed the broadcast, you can listen to the recording here.
As a part of our new campaign, a bright pink billboard on I-95N is getting drivers’ attention. “Too Jewish? Challenge Your Assumptions,” it reads, along with a website, toojewish.info. The campaign, which grew out of a comment we often hear from parents who have not considered sending their kids to our school, asks people to rethink their […]
“Do you like the Jewish preschool for your kids?” I asked. “I love it!” he told me. “Are you going to send them to Jewish Day School?” I asked again. “No,” he told me, “too Jewish.” His two simple words hit me like a ton of bricks. “Too Jewish.” Too Jewish to do what, exactly? […]